“I cannot speak highly enough about the fine work Jeff Berman and his team have done—and continue to do—for us. From the outset we were impressed with the systematic way that he went about helping us to identify the core truth of our brand and how he used this to craft messaging that responds directly to the concerns of our customers. The firm’s outstanding creative work stems from Jeff’s real-world understanding of the psychology of branding and marketing. Overlook the astrophysics bit. Retain him.”

— Mark Cummings, Editor and Publisher, CHOICE

“If you're considering working with Jeff, go ahead and do it. He'll challenge you in just the right ways and wow you in return with his creative process and great work. He's creative, yes, always with the business goals in mind. Jeff has always skillfully blended these areas. He's also a delight to work with. Did you hire him yet?”

— Wayne St. Amand, CMO, Allego

“Jeff and his team did a great job with our re-naming and re-branding. I feel really lucky that he was recommended to us and that we went took on their services. The process they led us through proved to be spot-on. The fact that they did their own, independent checking in on people on our market impressed me. And that we ended up with a new name which is a single English word, which means something decisive about our company and products, and which was available and 'safe' from misunderstandings world-wide, it was a great result. And the logo gets us frequent compliments.”

— John Dove, CEO, Credo Reference

Since 2002, I’ve created go-to-market strategies, brand identities, and campaigns for more than 50 successful startups. Yours can be next. Engagements start at $1000.

at $1000.

Advance Medical got traction when they focused their message on the needs of the people they wanted to attract.

“I cannot speak highly enough about the fine work Jeff Berman and his team have done—and continue to do—for us. From the outset we were impressed with the systematic way that he went about helping us to identify the core truth of our brand and how he used this to craft messaging that responds directly to the concerns of our customers. The firm’s outstanding creative work stems from Jeff’s real-world understanding of the psychology of branding and marketing. Overlook the astrophysics bit. Retain him.”

— Mark Cummings, Editor and Publisher, CHOICE

“If you're considering working with Jeff, go ahead and do it. He'll challenge you in just the right ways and wow you in return with his creative process and great work. He's creative, yes, always with the business goals in mind. Jeff has always skillfully blended these areas. He's also a delight to work with. Did you hire him yet?”

— Wayne St. Amand, CMO, Allego

“Jeff and his team did a great job with our re-naming and re-branding. I feel really lucky that he was recommended to us and that we went took on their services. The process they led us through proved to be spot-on. The fact that they did their own, independent checking in on people on our market impressed me. And that we ended up with a new name which is a single English word, which means something decisive about our company and products, and which was available and 'safe' from misunderstandings world-wide, it was a great result. And the logo gets us frequent compliments.”

— John Dove, CEO, Credo Reference

Since 2002, I’ve created go-to-market strategies, brand identities, and campaigns for more than 50 successful startups.

How I can help you:

Marketing: Make your brand Into an attention engine. A bunch of startups I’ve worked with are now thriving businesses. Yours can be next. Engagements start at $1000.

Speaking: How not to miss the market. Are you an entrepreneur who knows other entrepreneurs, all of whom are secretly scared all your hard work might be for nothing? Let’s fix that.

Teaching: Startups’ biggest blindspots. 90-minute seminars, full-day workshops, or 10 sessions over the course of weeks on where you might get blindsided, and how to prevent that.