How not to fail, in advance

A problem, by definition, is an undesirable state that has a solution. If we can’t imagine a solution, we don’t define it as a problem.

Hunger is a problem.
Death is not a problem.

Unsolvable issues don’t live in the problem set. There’s no point in putting energy against them. We move on.

Lack of attention seems unsolvable. People either want your thing or they don’t, right? Once you run your online campaign, what else is there to do?

Most marketing advice focuses on how to deliver a message, where to put the message, best practices for colors or keywords or time of day for the message. There’s precious little available on how to create a message that solves the attention problem, because the answer doesn’t fit into a neat list of best practices.

But there is an answer.

There is a system, a process that can be learned by people who want to spread the good.

Let’s talk about how that works.

I’ll get back to you within a day.

“Wow, thank you for a great workshop! The feedback is universally positive — 5 out of 5 from every attendee. ‘One of the best presenters I’ve seen here.’

Thanks also for bonus office hours! We're grateful to work with you.”

—Steph Avalos-Bock, University of Chicago